Host Krys Boyd begins her January 8th interview with Sam this way:
“There may be no greater aspiration than changing the world in a positive way. So why do so many of us believe in great causes, but fall short of taking them on? For one thing, we may be scared off by the enormity of the big issues that we hear about or believe that the people who make big things happen are fundamentally different from us: natural born speakers with special charismatic powers of persuasion. In fact, my guest believes organizations can cultivate transformational advocacy skills, so that all their supporters can be effective at persuading lawmakers, generating media buzz, and organizing for maximum beneficial impact….
Listen to the whole interview here.